Conclusion

Today’s technology has evolved a completely different way of doing business. Everything from sales, management, and marketing has completely changed. As a result, business is done much faster and has become much more competitive. Companies like Microsoft and Apple are in the front lines of this revolutionary “war” for not only are these companies responsible for most of the newest technologies but they are also each others biggest competitors. For years consumers have gone back and forth arguing the pros and cons of Macs and PCs and which one is the best purchase. At first Microsoft seemed to have the upper hand based on their simple and easy to use programs. Mac later on took the upper hand by going after the younger and “hip” market, making computers smaller, slicker, and “cooler” looking. Microsoft had then taken the passenger seat in a car where they were the driver for so long. In fact Microsoft became a wait and see company, being really conservative and allowing other companies to take the risk in developing new things, making sure they were successful before stepping in. This was a big mistake for Microsoft. Apple in recent years have produced some products such as the iPhone, iTouch, and other devices that have inspired a new wave of technologies. Regardless of the situation these companies are both huge and successful. To stay on top both need to have a business strategy that works. Well Microsoft has decided to jump in the driver’s seat again and take charge. Like mentioned before Apple had the lead of the two companies based on their marketing and who they were marketing. Now Microsoft wants to take a jab at Apple and see how the consumers react. This article discusses how Microsoft changes not their whole entire business strategy but their marketing one. They have recently made numerous T.V commercials that will be released in future months attacking Apple for over pricing their laptops and lacking customer’s needs. The ads will be known as “Laptop Hunter Ads” and have thrown a powerful punch against Macs long running campaign on coolness. The ads are simple, they pick people in stores who are looking for laptop computers. They say if they find a PC that can offer them everything they are looking for and the price is under $1500 Microsoft pays for it. During the ad you will see the consumers agreeing that the Macs do look cooler, but they argue about their size. Consumers also argue that the Macs has some of the stuff that person needs but not all of it. At the end the consumer find the right size laptop, with the personal needs of the consumer and for about $1000 to $2000 less than a Mac. Unlike Microsoft's past attempts, this new line of marketing has many ad experts taking note and saying maybe, just maybe, Microsoft has finally hit the mark. Apple better look out because Microsoft is bringing to light that Apple is just about looks, Microsoft is about performance