Microsoft uses two ways of e-commerce really well. Business to Business when they are trying to expand their company and business to consumer as when they are selling their products to consumers such has pc and xbox.
Online Services Business (“OSB”) consists of an online advertising platform with offerings for both publishers and advertisers, personal communications services such as email and instant messaging, online information offerings such as Live Search, and the MSN portals and channels around the world.
Microsoft adpoted search engine for their marketing mix. The five reasons for microsoft adopted this concept is that it is user driven, measurable, cost effecttive, it get results, and the messaging system that you use for it. With it being user driven this makes it easy and effective way to reach your customersat the time they are searching for your offerings. It is measurable by it enabling you to directly correlate your cost per click to sales leads. Search engines are cost effective in the sense that you can establish your pay per click budget and only pay for clicks made to your ads. The messaging on search engines are good because keywords and add messages can constantly be tested and improved. Lastly 68% of business find paid seach engines to be a success.
Microsoft has received a patent detailing a new cost structure and purchasing procedure for PCs; just pay for whatever you use, as long as you use it. To support a pay-per-use business model, each selectable item may have a cost associated with it, allowing a user to pay for the services actually selected and that presumably correspond to the task or tasks being performed. An administrator may use a similar user interface to set performance levels for each computer in a network, allowing performance and cost to be set according to a user's requirements. This system is basically like a financial cybermediary since the customer is not using any electronic checks or using a smart card for purchases.
Online Services Business (“OSB”) consists of an online advertising platform with offerings for both publishers and advertisers, personal communications services such as email and instant messaging, online information offerings such as Live Search, and the MSN portals and channels around the world.
Microsoft adpoted search engine for their marketing mix. The five reasons for microsoft adopted this concept is that it is user driven, measurable, cost effecttive, it get results, and the messaging system that you use for it. With it being user driven this makes it easy and effective way to reach your customersat the time they are searching for your offerings. It is measurable by it enabling you to directly correlate your cost per click to sales leads. Search engines are cost effective in the sense that you can establish your pay per click budget and only pay for clicks made to your ads. The messaging on search engines are good because keywords and add messages can constantly be tested and improved. Lastly 68% of business find paid seach engines to be a success.
Microsoft has received a patent detailing a new cost structure and purchasing procedure for PCs; just pay for whatever you use, as long as you use it. To support a pay-per-use business model, each selectable item may have a cost associated with it, allowing a user to pay for the services actually selected and that presumably correspond to the task or tasks being performed. An administrator may use a similar user interface to set performance levels for each computer in a network, allowing performance and cost to be set according to a user's requirements. This system is basically like a financial cybermediary since the customer is not using any electronic checks or using a smart card for purchases.
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